Piano, a digital content monetization atozmp3 platform, has raised $88 million in a Series C funding round, bringing its total funding to $241 million. The round was led by Updata Partners and supported by Rittenhouse Ventures, LinkedIn CEO Jeff Weiner, and others.
Piano’s platform allows publishers and media companies to monetize their content through subscriptions, advertising, and other digital revenue streams. The company’s technology includes a paywall and subscription management system, as well as tools for personalized content recommendations and audience targeting.
The new funding will be used to toonily expand Piano’s global footprint, accelerate product development, and invest in sales and marketing. The company also plans to explore strategic acquisitions and partnerships.
Piano’s CEO, Trevor Kaufman, said in a statement, “This investment will help us accelerate our efforts to help publishers around the world monetize their content and build sustainable digital businesses. Our vision is to create a more open and connected web, where quality content is accessible to all, and publishers can thrive.”
Piano’s client roster includes over 1,300 media masstamilanfree companies and publishers, including The Wall Street Journal, NBCUniversal, Gannett, and Business Insider. The company has seen significant growth in recent years, with revenue doubling year-over-year for the past three years.
In addition to its content monetization platform, Piano also offers a data platform called Piano ID, which allows publishers to identify and track their audience across devices and platforms. Piano ID enables personalized content recommendations, targeted advertising, and other data-driven strategies.
Piano’s success comes at a time when media companies and masstamilan publishers are increasingly turning to subscription models and other digital revenue streams to offset declines in traditional advertising revenue. With its platform and tools, Piano is well-positioned to help these companies succeed in the digital landscape.
The company’s Series C funding round follows a $22 million funding round in 2019 and a $15 million funding round in 2017. Piano plans to use the new funding to continue building its platform and expanding its global reach.
In a statement, Updata Partners managing partner Carter Griffin said, “We believe that Piano has a tremendous opportunity to help publishers and media companies thrive in the digital age. The company’s platform and technology are second to none, and we’re excited to support Piano as it continues to grow and innovate.”
With its latest funding round, Piano is justprintcard poised to become a major player in the digital content monetization space. The company’s platform and tools are well-regarded in the industry, and its client roster includes some of the biggest names in media and publishing. As more companies look to build sustainable digital businesses, Piano is well-positioned to help them succeed.
